Skip to content
Luciano Benetton Presents Art Collection in China

BEIJING — More than 30 years ago, the United Colors of Benetton released a series of provocative advertisements about race and multiculturalism. But in recent years, Luciano Benetton, 81, the co-founder of that Italian apparel company, has sought a different medium through which to promote his feel-good, internationalist ideals: art.

Mr. Benetton has amassed in the past eight years more than 20,000 paintings by artists from 120 countries. The project, “Imago Mundi” (“Images of the World”), features works by well-known figures like Laurie Anderson, David Byrne and Zaha Hadid, as well as by lesser-known artists from countries like North Korea, Albania and Burundi.

They have one thing in common: All the paintings are the same dimensions — about the size of a postcard.


“Every artist is given the same space in which to express their thoughts,” said Mr. Benetton, speaking through a translator in a recent interview in Beijing. “I see it as a way of establishing democracy in art.”


Mr. Benetton had just arrived in Beijing from Lincang, which hosted the opening this month of an exhibition of small paintings, “Under One Sky.” The display, which will travel to 13 cities in China over two years, contains 3,900 paintings from 21 countries, all drawn from the “Imago Mundi” collection. (Above is Snehal Ghangrekar’s “Untitled.”)

“Under One Sky” will run concurrently with another “Imago Mundi” project, “Contemporary China 1949-2019,” in which artists representing 55 officially recognized ethnic minority groups in China will be commissioned to create mini-paintings. By 2019, the project will have collected 5,300 of these works. Together, they will be showcased to commemorate the 70th anniversary of the founding of the People’s Republic of China.


By Amy Qin

Back To Top